Face Fresh Research & Education Team

The skincare advice on facefresh.ae has people behind it. Our guidance is reviewed by board-certified dermatologists, and our products are made by Face Fresh Cosmetics Pvt Ltd, a manufacturer founded in 2010 with its own quality control, R&D and microbiology labs.

Here is who does what, so you can judge our information by the people responsible for it.

Clinical & Editorial

Our contributing dermatologists review the skincare advice we publish. Each one covers the topics that match her own clinical practice and research, so advice on pigmentation and advice on the skin barrier are checked by the right specialist.

Dr Anjelica Peacock, MD, board-certified dermatologist and Face Fresh contributing writer

Dr Anjelica Peacock, MD

Contributing Dermatologist — Pigmentation & Skin of Colour Board-Certified Dermatologist · The Dermatology Specialists, New York

Dr Peacock is a board-certified dermatologist practising in New York, trained through a dermatology clinical research fellowship and appointed Chief Resident in her final year. She writes for Face Fresh on pigmentation, post-acne marks and skin of colour — the areas of her published research.

Credentials: Doximity · Published research

Dr Sarit J. Itenberg, DO, board-certified dermatologist and Face Fresh contributing writer

Dr Sarit J. Itenberg, DO

Contributing Dermatologist — Skin Barrier & Routines Board-Certified Dermatologist · Founder, SJI Dermatology, Florida

Dr Itenberg is a board-certified dermatologist and founder of SJI Dermatology in Florida, with more than a decade of practice across New England and South Florida. A Fellow of the American Academy of Dermatology, she writes for Face Fresh on skin barrier health, sun protection and everyday routines.

Credentials: Castle Connolly · Doximity

From the Manufacturer

Face Fresh, Easy Fresh and Yusma products are made by Face Fresh Cosmetics Pvt Ltd at its facility in Sundar Industrial Estate, Lahore. The person below looks after the standards those products are held to.

Abdul Wahid, product standards and manufacturing, Face Fresh UAE

Abdul Wahid

Product Standards & Manufacturing Dubai, United Arab Emirates

Abdul Wahid is responsible for the product standards behind Face Fresh in the UAE: full ingredient lists on every pack, clear batch and expiry dates, and claims that match what each formula can realistically do. He also guides which textures suit the Gulf climate, from rich creams for dry, air-conditioned skin to lighter formulas for humid days.

How We Write and Check This Content

Every product and advice page on this store follows the same rules.

  • Ingredients from the pack. Ingredient lists are taken from the maker’s printed list, and we point out anything worth knowing, such as fragrance, parabens or strong cleansers.
  • Reviewed by a dermatologist. Pages that give skin advice are checked by one of the contributing dermatologists above, matched to her area of practice.
  • Claims kept realistic. We give honest timeframes, say plainly what a product will not do, and never promise to change your natural skin colour.
  • Corrections welcome. If you think something here is wrong, tell us and we will check it and update the page.
FaceFresh.ae is the official online store for Face Fresh skincare products in the UAE. Authentic products, shop with confidence.
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