Ingredients

Ingredient names on a label can be confusing. This section explains what the most common skincare ingredients do, how strong they are, how to use them safely, and who should skip them.

Vitamin C. What is a vitamin C serum, and why do some people see brighter skin while others get irritation? We cover the different forms, such as ascorbyl glucoside, and how to use them in the UAE sun.

Niacinamide (vitamin B3). Niacinamide serum benefits include a more even-looking tone and a stronger skin barrier. It is one of the gentlest actives and appears in many of our products.

Retinol, hyaluronic acid and more. What is retinol and how to start without peeling, why hyaluronic acid serum benefits depend on moisturising afterwards, and how kojic acid, alpha arbutin and glutathione compare.

See these ingredients at work in our serums and ampoules, where every product page lists the full ingredients.